Miami Sports Day

CLR Roasters Renews Partnership With Marlins

Forgive long-suffering Marlins fans if they could use a drink. Maybe they’re thinking of something stiffer than coffee, but it’s a start…

CLR Roasters today announced via its parent company Youngevity International that its Café La Rica® brand will continue as the official Cafecito of the Marlins for 2020 home games.

“This partnership continues a great, long-standing relationship between the Miami Marlins and one of Miami’s most authentic brands,” said David Oxfeld, Marlins Head of Partnership Development and Strategy, in a statement. “We know our fans love cafecito time and we’re excited that our friends at Café La Rica will join us in our commitment to deliver a first-class fan experience.”

Under the renewal, Café La Rica will: provide a branded Café La Rica coffee cart in the main promenade of the ballpark; enjoy messaging on the LED Ribbon Board during the “Official Cafécito Time feature on the Centerfield MarlinsVision Videoboard;” offer 90-second promotional spots on the in-park television network during all regular season home games; enjoy permanent signage of the Café La Rica Brand for 40+ games in right field; and utilize the trademarks of the Marlins on its packaging.

“We are proud to have CLR’s Flagship brand, Café La Rica, standing alongside the prestigious brands of Pepsi and Budweiser which are also available to purchase at all Marlins home games,” said Dave Briskie, President and CFO of Youngevity. He continued, “We expect the continuation of this partnership to help drive the continued growth of our Café La Rica brand throughout 2020.”

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