Miami Sports Day

Miami Super Bowl Host Committee Announces Five New Official Partners

Five industry leaders – retail banker Truist, sustainable technology company Footprint, healthy prepared-meals delivery service Deliver Lean, safety mobile application Safer Watch and medical transportation provider American Medical Response – have all joined the roster of teams partnering with the Miami Super Bowl Host Committee (MSBHC) for activations and official presences as the city hosts its 11th Super Bowl, a record. Super Bowl LIV, which takes place February 2, 2020, will also mark the culmination of the NFL’s centennial season.

“I often say that Miami’s not just the hottest city in America, it’s the hottest city in the world,” said Rodney Barreto, Miami Super Bowl Host Committee chairman. “It’s great to welcome these great companies into the exclusive group of those looking to be part of this huge Miami event where the world will be watching, and we simply couldn’t do it without these great partners.”

Truist will serve as the official bank of the Miami Super Bowl Host Committee and as the lead partner for the MSBHC’s Hospitality House, which will be located directly next to Super Bowl LIVE, the weeklong free festival that will span six blocks of downtown and feature concerts, games, food, NFL exhibits, demonstrations and more. The Hospitality House will provide a dedicated space for top decision makers and C-suite executives will have the opportunity to network and be entertained with culinary and mixology demonstrations. Additionally, a Truist executive will join the SBHC board of directors.

“We are proud to partner with the Miami Super Bowl Host Committee and excited about this opportunity to introduce Truist at one of the most iconic sporting events in the world,” said Susan Somersille Johnson, chief marketing officer for Truist Financial Corporation. “We are committed to the relentless pursuit of better—better client experiences and transformative change for the communities we serve.  We look forward to activating a number of unique experiences for local families and avid sports fans leading up to the big-game weekend.”

Footprint joins the Miami Super Bowl Committee’s environmental initiative, Ocean to Everglades, as the official provider of biodegradable food ware products. Footprint will be featured in the Super Bowl LIVE Environmental Village, free to the public, January 25 – February 1, 2020, showcasing two innovative exhibits of plastic-free food ware products. The partnership is in line with the recent announcement of the Miami Dolphins and Hard Rock Stadium, working to significantly reduce or eliminate single-use plastics from all sporting events.

“Footprint is on a mission to eliminate single-use plastic,” said Troy Swope, Footprint CEO and cofounder. “Our recent survey found that 81% of consumers believe companies have an obligation to design packaging that addresses health and environmental concerns.”

DeliverLean, local healthy prepared meals delivery service will be providing pre-packaged meals for all 10,000 volunteers throughout Super Bowl week and the events leading up to the game.

“We are honored that the Miami Super Bowl Host Committee has chosen Deliverlean as their healthy meal partner for Super Bowl LIV. From keeping their huge work force fueled with nutritionally balanced meals to providing catering for tens of thousands of event guests from all over the country, we’re proud to support the biggest sporting event of the year happening right here in South Florida.” –Scott Harris, CEO, DeliverLean

SaferWatch will be used across the county as a free mobile application that allows citizens to report crimes, suspicious activity and potential threats using their smartphones. Safer Watch will be used by approximately 10,000 staff and volunteers to help monitor Super Bowl LIV and the events leading up to the game, such as Super Bowl Experience presented by Lowe’s. The app is also open to the public for both residents and visitors of South Florida to utilize.

Threats and suspicious activity reported on SaferWatch will go directly and immediately to onsite command centers including the Miami-Dade Police Department, City of Miami Police Department and Miami Beach Police Department, who will be able to view incoming intelligence and directly communicate detailed safety instructions based on the incident.

“We are proud to partner with the Miami Super Bowl Host Committee on keeping Super Bowl LIV as fun but also as safe as possible,” said Geno Roefaro, CEO of SaferWatch. “With any large event it’s important for the community to take an active role in safety and report anything they see that may not be right. The SaferWatch app allows you to easily send in photos and videos and it also allows you to receive important safety instructions directly from local law enforcement and security personnel to keep you informed.”

American Medical Response (AMR), a subsidiary of Global Medical Response, the nation’s leading medical transportation service that will serve as the official medical transportation service of the Host Committee. In an effort to ensure Super Bowl attendees are provided with a safe environment and top rate medical care, AMR is installing two first aid stations at Super Bowl LIVE as well as one first aid station at MSBHC’s Brightline Volunteer Headquarters.

“As a longstanding medical transportation service provider in Miami, we are committed to ongoing safety of the residents and visitors in this great city,” said Global Medical Response COO Ted Van Horne. “We are proud to sponsor the Miami Super Bowl Host Committee and partner with the Miami-Dade County Fire Department and local Health Systems to ensure people have a safe, enjoyable experience during the events.”

MSBHC and its sponsor partners are dedicated to ensuring the positive impact of hosting the Super Bowl is felt far beyond the field and long after the final whistle, including a wide variety of sustainability and community projects taking place throughout Miami-DadeBroward and Palm Beach counties.

The new partners join existing partners including Perry Ellis and Brightline. Perry Ellis International joined the ranks as the official uniform provider for the Miami Super Bowl Host Committee. The custom uniforms provided are made of recycled materials and will be worn by MSBHC staff as well as over 10,000 volunteers serving as ambassadors throughout South Florida. Brightline has provided their Virgin MiamiCentral train station to serve as the official headquarters for the Host Committee’s volunteer program. These headquarters will be a rallying point for the program, allowing volunteers to coordinate their efforts throughout the community during the week of the game.

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